Portfolio extension to drive incremental growth
New products and services are the very essence of business. But we live in a world where over 80 per cent of new products fail. At Kantar TNS, we know how to overcome the considerable barriers that innovation faces, and map out a truly successful strategy for portfolio development.
Our individual-based approach is different to traditional, aggregate modelling. We identify the real market impact of an idea from the outset, including its effect on the current portfolio. Our tools will allow you to focus innovation around the highest-potential concepts from the outset, deliver precise briefs for product development and create powerful launch strategies for genuine, incremental revenue growth.