“Brands need to reinvest in owned media and limit dependence on the major social media platforms.”
40% of the world’s population use social media. With some industry
reports claiming that consumers on average spend two hours every day
sharing, liking, tweeting and updating on these platforms, what does
2019 hold? Our Social Media Trends 2019
report uncovers this.
Contact our local specialist: Kim Geerinck
Take a look at our global report to find out more.
The caveats of influencer marketing
Fyre Festival was a failed 'luxury music festival', scheduled to take place on the Bahamian island of Great Exuma. The event was promoted on Instagram by 'social media influencers' many of whom did not initially disclose they had been paid to do so. Instead of the luxury villas and gourmet meals for which festival attendees paid thousands of dollars, they received prepackaged sandwiches and tents as their accommodation. Read the testimony of Shanina Shaik, one of the models using her social network to promote the festival.
The documentary about the Fyre Festival is a great story about Influencer marketing. Brands need to reinvest in owned media and limit dependence on the major social media platforms. In 2019, brands will seek to gain trust again by using micro-influencers (Social Media Trends 2019).