Innovation for growth

Sales alone are not the sole measure of success when a brand launches a new product. To truly understand the value of innovation, we need to understand its category impact—and that means measuring incremental innovation.

That’s what we did in our new publication Innovating for growth. We analised more than 1,800 new product launches to find out what successful product innovations have in common and how these can be a growth lever for brands.

Learn more on innovation downloading the report through this link below. Also, please do not hesitate to contact our expert Corinne Mostaert if you would like to know how innovation can help your brand grow.


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Knowing how, when and where to activate your brand has never been more important, more urgent or more possible in today’s technology and data-driven world.

Our brand guidance systems provide the actionable insights you need for your business, when you need them.

Don't hesitate to contact our local expert, Martine Philippe for getting the insights your brand needs.