Fewer than one in five marketers are very confident in their ability to integrate data for insights
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers.
Now in its fifth year, Getting Media Right examines the current state of marketing in a connected world and is based on input from 468 senior marketers spanning advertiser brands, media companies and agencies globally. It reveals an industry that continues to diversify its media usage and increasingly requires better understanding of how ideas, content and media need to be activated in tandem to create holistic marketing that drives brand growth.
What challenges do marketers face? Where do they find gaps in research and data? Where do they see opportunity?
Click to explore Getting Media Right 2018, including downloading the full report and signing up for an upcoming webinar presentation of the study.