Why brands must think 'women first' when developing voice applications


Voice could well be the technology to bridge the gender digital divide and help women leapfrog to equality. Voice has the potential to break down many of the barriers that women face, and in many respects, it seems an intuitively good fit with women’s needs and lifestyles. Most models of behaviour change point to the importance of three factors coming together to create change – motivators, enablers and triggers. 

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