Centennials are ready to be the next economic powerhouse
Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth. "Centennials at 21" examines the behaviour and expectation of this global cohort, and challenges brands and marketers to redefine how they operate and improve their engagement with this increasingly influential customer group.
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Brand building made simple
Jeff Bezos, the founder of Amazon, has grown one of the most valuable brands in the world and earns more in a minute than most of us earn in a year, so he must be doing something right. And he is not shy about telling us how he became successful.
A blogpost by Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar’s Insights Division.