What does an integrated marketing strategy mean to you?
As a marketer today, it’s easy to be overwhelmed by what you can do and lose focus on the more important question of what you should be doing. In a world where digital technology has created seemingly endless new marketing possibilities, strategy matters more than ever. Find out more at www....
The connected consumer - what keeps you up at night?
From social fragmentation to getting programatic right - we spoke to experts across WPP, Facebook, Vodacom and more about what's keeping them up at night when it comes to the connected consumer. Join the conversation www.tnsglobal.com/get-connected
SocialTRI*M cuts through to the conversations to unlock the insights you need to optimise your customer services. We zoom in on customer experience related topics and apply proven concepts to make sense of the unstructured mass of data. At TNS, we combine the authentic voice of the customer from...
TNS Pulse - PepsiCo Case Study
When brands need real-time sentiment, Pulse Strategy Solutions measures emotions in scenarios as they happen. Collecting in-the-moment insights allows brand teams to strategize, optimize and uniquely maneuver on fine-tuning initial project executions, without having to wait. From creative marketing...
Harnessing hope and optimism: life at the base of the pyramid Part 3 – an Indian story
Logic suggests that brands have a limited role to play at the Base of the Pyramid. But try telling that to the people who live there. Poonam Kumar tells the story of Priyanka, a young girl from a village near Lucknow who needs all the support she can get as she embarks on adulthood.
Harnessing hope and optimism: life at the base of the pyramid Part 2 – an African tale
Different needs and opportunitites lead to innovative approaches to making a living and achieveing social mobility at the base of the pyramid. Bob Burgoyne tells the story of Mary who lives in Korogocho, Nairobi and for whom BoP means, ‘believer in providence’, or ‘banking on Peter’.
Power in the mind, power in the market
It’s not just how people feel about brands; it’s also factors beyond their control that impact what they actually do. So we need to measure ‘power in the mind’ and ‘power in the market’, for example accessibility and affordability. Related content TNS Brand & CommunicationThe Commitment...
How much content do you need?
Rather than asking respondents every question we have, surely we should only ask what is relevant to them. Jan Hofmeyr explains how to double the predictive power of research studies whilst cutting the costs by 40%. Related content TNS Brand & CommunicationThe Commitment Economy
Truth in survey research
Research findings are rife with mutually compensating error – where people tell us they will use a brand and don’t are countered by people who tell us they won’t use it and do. Jan Hofmeyr challenges us to move beyond this mutually compensating error and strive for greater truth in survey research...